About Us

Our Mission

To improve access to treatment for mental health issues in 18-24-year-olds in Australia through the power of movies.


We are building awareness. We aim to use research and evidence to develop solutions to personalise movie recommendations based on mood analysis, behavioural science and the practice of Movie Therapy for anxiety and depression care.

Learn More
Our Team

We combine our experiences to explore mental health services innovation and new modalities of depression and anxiety care.

AJ Kennedy - Founder

AJ has 15 years of experience in innovation and strategy across industries. AJ has a Bachelor of Business in Entrepreneurship, an MBA and a Graduate Certificate in Digital Health from RMIT. AJ is passionate about digital health and tackling the challenges to treatment for mental health illness.

AJ’s Favourite Movie: The Rock

The Rock

Kathryn Guestre - Partner

Kathryn is a qualified Social Worker with intensive experience in Psychosocial Disability and Mental Health. Kathryn provides mentoring and counselling for NDIS clients, carers, and their families. Kathryn also has a degree in Film Studies from UNSW and provides Cinematherapy via KG Creative Therapy.

Kathryn’s Favourite Movie: Into the Wild

Guiding Research and Evidence in Movie Therapy

We are exploring and validating new ways to support mental health. Our work is guided by leading research in psychology related to movies and evidence in the modality of movie therapy. Below are the key books and medical journals we continually refer back to for our work.

Psychology At The Movies

By Skip Dine Young, Wiley-Blackwell Publishing, 2012.

E-Motion Picture Magic: A Movie Lover's Guide to Healing and Transformation

By Birgit Wolz, Ph.D.; Glenbridge Publishing, 2004.

Through the Looking Glass: A Scoping Review of Cinema and Video Therapy

Front. Psychol., 11 January 2022 Sec. Health Psychology Volume 12 - 2021